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Terry O’Reilly: This I Know: Marketing Lessons from Under The Influence
I am an entrepreneur. 25 years ago I co-founded a company in Toronto that later expanded to New York City. The company was founded in a recession and we opened our NYC office just in time for another recession. So I know first-hand how difficult it is to run a business.
I’m also a marketer. In my new book This I Know: Marketing Lessons from Under The Influence, I discuss the issues most entrepreneurs struggle with. Like - what business are you really in? It’s an age old marketing truism that what you sell and what people buy are always two different things. I talk about storytelling in marketing - because if you don’t have a story, you don’t have a business. I also dedicate a chapter to your elevator pitch - can you sum up your company in one compelling, unforgettable line?
If you can, your marketing will always be vivid. If you can’t, your company is underperforming.
I’ll be talking about these three topics and several more at the ATB Entrepreneur Centre Events in Calgary and Edmonton. After my talks, we’ve planned a lot of time so I can sit down with you and have a real discussion about your marketing issues.
I’m really looking forward to it. Hope to see you there.